Following the hacker collective Lapsus$'s public claim to have obtained 815,000 rows of private data from the company's extranet, sportswear giant Adidas announced on Thursday that it is looking into a possible data breach at an independent licensing partner This article explores involved incident adidas. . The breach was revealed by an account using the name "GOD User" and the Lapsus$ signature black-and-red logo in a post on the underground forum BreachForums on February 16.

First and last names, email addresses, passwords, birthdays, company affiliations, and "a lot of technical data" were among the stolen information mentioned in the post.This publication has seen a screenshot of the claim that clearly states, "Part of adidas.com extranet – 815 000 row," and displays the title "Adidas Extranet." Along with the caption, "Something bigger is coming, just wait," it also features a blurred download link and a Telegram channel. You'll enjoy it.Adidas acted swiftly to contain the story, confirming that a third-party partner, not its own core systems, was involved in the incident.

An Adidas representative informed reporters, "We have learned of a possible data protection incident at one of our independent licensing partners and distributors for martial arts products."

This business operates independently and has its own IT infrastructure. There is no proof that the incident has an impact on any of our customer data, our own e-commerce platforms, or the adidas IT infrastructure. The business refused to disclose the precise date of the breach or the type of "technical data" that was stolen.

In less than a year, this is Adidas' second known third-party breach. Customers were informed by the company in May 2025 that information from an outside customer support provider had been stolen. Lapsus$, which gained notoriety for a series of high-profile attacks on Nvidia, Microsoft, Samsung, BT, and other companies in 2021–2022, has reappeared in 2025 as a loose coalition with organizations Scattered Spider and ShinyHunters, working under the name Scattered Lapsus$ Hunters.

The "GOD User" account has 16 posts, 11 threads, joined in December 2025, and a reputation score of 182, according to the group's most recent post. Partner-network compromises, according to cybersecurity experts, continue to be a growing risk for well-known brands because they give hackers the opportunity to exert pressure on businesses without getting past their main defenses.Adidas stated that it is collaborating with the impacted partner and the authorities. It has been suggested that users whose data might have been in the hands of the martial arts distributor update their passwords and keep an eye out for any unusual activity.

Beyond the forum post, the hackers have not yet released any samples of the purportedly stolen data. To receive more immediate updates, visit LinkedIn and X.