Apple and Google recently said they would add privacy labels to the apps in their stores. Lorrie Cranor, director and Bosch distinguished professor at Carnegie Mellon University's CyLab Security & Privacy Institute, says these labels won't do enough to protect users' privacy. Kelly Peterson is the chief privacy and compliance officer at the artificial intelligence company Yobi.

She doesn't believe in data privacy issues. She says that businesses often put following the rules ahead of being open about how they handle customer data. She says that customers are often better off going to a company's online trust center or reading its privacy policies.Peterson says that app privacy labels don't really deal with a real problem because they are meant to be a public statement but don't always check their accuracy.

Cranor said during her talk at the recent RSA Conference in San Francisco, "We're not fooling ourselves into thinking that these labels will really protect privacy." Cranor says that standardizing app privacy labels would make things easier for both developers and users. She wants these labels to be more visible in app store descriptions and for tools to be made that help people make accurate labels.

As Cranor says, users can now use AI-powered tools to find apps that fit their privacy needs in today's digital world. She agrees with Peterson that no one likes to spend hours reading privacy labels, even if they are completely accurate. She suggests making tools for developers to help them make labels that are correct and checking their accuracy through app stores.

Visit the AI for Privacy website and the AI For Privacy blog to learn more about how to use AI to help you find apps that respect your privacy. To get private help, call the Samaritans at 08457 90 90 90, go to a nearby branch, or click here. If you need help in the U.S., call the National Suicide Prevention Lifeline at 1-800-273-8255.