Hasbro, the company that makes toys and games, recently had a cybersecurity breach, but they said they would still take orders and ship products, even if there were problems with delivery. Hasbro has business continuity plans in place that let it keep taking orders, shipping products, and doing important tasks, unlike many other companies that had to close down because of major events. Some systems need to be shut down, and backup plans may stay in place for weeks before everything is back to normal.

This could cause delays. Kevin Marriott, director of cyber content strategy and IP at Immersive, says, "Retail is still a high-value target because it has a lot of sensitive customer data and is hard to run."

"Companies like Hasbro work in global supply chains, ecommerce platforms, and third-party ecosystems, which makes for a wide and often broken attack surface," Marriott says. "This didn't just happen by chance; it's because organizations go beyond static plans and actively test how they would react under pressure," he says. "It's about making sure that all the teams in the company are ready to spot something that gets through and act quickly," he says.

He says, "Based on what we've seen from their incident response, they have good planning and the right controls in place." "Even though he doesn't know much, he praises Hasbro for making more My Little Ponies," says Benny Lakunishok of Zero Networks.

Benny Lakunishok, CEO and co-founder of Zero Networks, says, "That's what we want to see from our customers and employees: a company that is willing to put their reputation on the line and take the risk of a cyber attack to get the job done." It's important to note that the company hasn't said what kind of cyber attack it had, other than to say that it had "unauthorized access."